Online Video Beneficiaries: Media

You Win Some, YouTube Some

By Richard Laermer, Guest Author You decided your latest widget from the widget factory needs to go viral. Your “marketing guy” says the best way to reach your youth market on a shoestring is to go about posting a vid on YouTube. Before that happens, please take some time to consider how to make your

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Is Google Monetizing YouTube?

Now that it has been a few months since Google bought YouTube, we can look at how it is benefiting from it. Comscore data for March 2007 seems promising. YouTube’s popularity has made Google the most frequented site for streaming videos. Out of 57.4 million unique visitors who played video clips on Google, almost 53.5

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Online Video Ads: Acquisition Targets?

Online Advertising has been getting lots of attention, evidenced by Google’s Doubleclick acquisition, Microsoft’s aQuantive acquisition, and Yahoo’s RightMedia acquisition. My earlier post discusses additional potential roll-ups in the world of online advertising agencies. Online video advertising, a relatively newer concept in Internet marketing, is fast becoming an important opportunity, evidenced in a study indicating

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News Corp: Bewildered Pioneer

News Corporation is a $27 billion diversified media and entertainment company. The Company operates in eight business segments: Filmed Entertainment (Twentieth Century Fox), Television (Fox Television Stations), Cable Network Programming (Fox News Channel), Direct Broadcast Satellite Television (Sky Italia, BSkyB), Magazines (The Weekly Standard) and Inserts, Newspapers (The Sun, New York Post), Book Publishing (HarperCollins),

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Turn Around Series: Jerry Rawls, Finisar (Part 12)

Jerry now discusses the future of Finisar, given the altered landscape. JDSU just bought Picolight, a leading designer and manufacturer of optical pluggable transceivers for $125 Million. Infinera, which integrates optical and electronic functions in its proprietary InP-based photonic ICs, intends to raise $150 million through an IPO filed on February 26, 2007. The number

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Viacom Confronts YouTube

Viacom (VIA) sues Google (GOOG) over YouTube. Read the WSJ clip: :: After months of negotiations that failed to produce any settlement, media giant Viacom sued Google and its recently purchased YouTube unit, alleging that the immensely popular video-sharing Internet site engages in “massive intentional copyright infringement.” The suit, filed in a New York federal

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Online Video Beneficiaries: Introduction

Last night, I started publishing an interview with Jerry Rawls, CoFounder and CEO of Finisar (FNSR), an fiber optics components leader that has gone through tremendous turmoil in its relatively long history. Remember, fiber optics, at one time, was a very hot market. Numerous startups got funded, massive amounts of venture money went down those

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