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yogibo
Building a New Niche Brand from New Hampshire: Yogibo CEO Eyal Levy (Part 5)
Sramana Mitra: By the end of 2014, what was your level of e-commerce business? Eyal Levy: Because we grew the business through other options, the percentage of the online business remained within the 15% to 20% range. Domestically, it grew. It went up to 25%. Sramana Mitra: I have one question which I can’t help
Building a New Niche Brand from New Hampshire: Yogibo CEO Eyal Levy (Part 4)
Sramana Mitra: Why Japan? Eyal Levy: Through the years and since 2012, people would see our brand if they came to the US and tried it or they’d just read articles online. Some approached us to see if they can start the brand in their own country. With most of them, it just wasn’t the right
Building a New Niche Brand from New Hampshire: Yogibo CEO Eyal Levy (Part 3)
Sramana Mitra: Now we’re talking 2010. What is the split in the business? How much are you selling through retail? How much are you selling online? Eyal Levy: Back then, the online business was about 20%. Sramana Mitra: What happens in 2011? Eyal Levy: We saw that the model of the store worked. In October of
Building a New Niche Brand from New Hampshire: Yogibo CEO Eyal Levy (Part 2)
Sramana Mitra: Is this a product that you are doing under your own brand? Eyal Levy: For the first line, we had to develop the product ourselves. We had to develop a different inner fabric to make it more durable and to comply with the regulations here. It’s our own brand. I started the brand.
Building a New Niche Brand from New Hampshire: Yogibo CEO Eyal Levy (Part 1)
We’ve been covering new niche brands that have successfully been built either purely with e-commerce or with an online-offline combination. Yogibo is a bean bags company that has scaled nicely in its niche. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in
