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- The Accelerator Conundrum
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Yieldex
Thought Leaders in Big Data: Interview with Andy Nibley, CEO of Yieldex (Part 6)
Sramana Mitra: I am guessing the answer is that not many people will make the transition. I think I agree with you. The companies that have the highest chance of making it are the ones growing up in a technology world – companies that can, by design, start with a comprehensive strategy. Andy Nibley: I
Thought Leaders in Big Data: Interview with Andy Nibley, CEO of Yieldex (Part 5)
Sramana Mitra: Given that we now understand what you do, I am going to switch gears a bit. From where you sit, what do you see as major open opportunities or unsolved problems that entrepreneurs who are looking for new opportunities should be digging into? Andy Nibley: I think in the ad tech space, a
Thought Leaders in Big Data: Interview with Andy Nibley, CEO of Yieldex (Part 4)
Sramana Mitra: Could you give me a range of your setup and monthly fees? Andy Nibley: The setup fees go from $10,000 to $80,000, depending on how complex the implementation is and how many ad services, order management systems, and third-party data they have for us to hook up with. Monthly fees go from $10,000
Thought Leaders in Big Data: Interview with Andy Nibley, CEO of Yieldex (Part 3)
Sramana Mitra: Let me clarify one thing: Where does e-commerce come into this? Are we still talking about publishers? Are you talking about an e-commerce advertiser? Andy Nibley: E-commerce firms have realized they can also be publishers. Even though they are listing products on their pages, they can also sell ad impressions on these pages.
Thought Leaders in Big Data: Interview with Andy Nibley, CEO of Yieldex (Part 2)
Sramana Mitra: The situation you described – three or four salespeople targeting the same customer and selling four ads – based on your technology, how does the publisher organize itself to be able to tackle that? Andy Nibley: Our technology keeps track of targets and the overlaps between inventories. All of those salesmen are pulling
Thought Leaders in Big Data: Interview with Andy Nibley, CEO of Yieldex (Part 1)
Andy Nibley is the CEO of Yieldex, an Internet advertising software firm. In this interview Andy talks about how Yieldex helps its customers achieve a higher return on their advertising expenditures and how the company applies big data analytics to achieve those goals. Furthermore, he gives insights as to how the market is developing and
