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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
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Rolling up an Online Ad Agency Powerhouse: AKQA CEO Tom Bedecarre (Part 7)
With the recent trend of private equity deals and acquisitions of advertising firms, the industry is truly on fire. This is the perfect opportunity for Tom to either take his company public or sell for a substantial amount. SM: Have you had offers already for an acquisition? TB: No. SM: In the future, in terms
Web 3.0 and Jobs: Overview
Jobs is one of the top online segments in the US with $5.9 billion online advertising revenues, which constitutes around 25% of Internet ad revenues in the US. The online job market has been steadily taking away market share from newspaper classifieds. In this series, we will evaluate the online jobs category against the Web
Online Video Ads: Acquisition Targets?
Online Advertising has been getting lots of attention, evidenced by Google’s Doubleclick acquisition, Microsoft’s aQuantive acquisition, and Yahoo’s RightMedia acquisition. My earlier post discusses additional potential roll-ups in the world of online advertising agencies. Online video advertising, a relatively newer concept in Internet marketing, is fast becoming an important opportunity, evidenced in a study indicating
Ask to Compete with Google AdSense?
Josh Catone has written an interesting post on ReadWriteWeb which discusses Ask’s plans for an AdSense alternative. :: Ask.com will reportedly be launching an Adsense competitor to all web publishers by the end of the year. This, I think, is an area that Google dominates which is currently ripe for competition (more so than search).
Web 3.0 and Flickr
Caterina Fake and Stewart Butterfield of Ludicorp, a Vancouver, British Columbia-based Company launched Flickr in February 2004. Flickr is a photo-sharing site, which allows users to search, upload, create photo albums and share them with community members. Flickr has 17 million unique monthly visitors. The company was taken over by Yahoo in March 2005. Flickr
Microsoft’s Next Move: A Roll-Up?
Microsoft has finally got its hands on an Ad Network. With its aQuantive acquisition, however, Microsoft has got something else: a portfolio of great interactive ad agencies, including Avenue A/ Razorfish. An interesting, offbeat, but smart move for Microsoft could be to proactively roll-up a large chunk of the online advertising space, which will force
Online Advertising: More Acquisitions
Acquisitions in the online advertising world continues, as WPP Group buys 24/7. WSJ reports: “Ad agency WPP Group agreed to buy online marketing services company 24/7 Real Media for $11.75 a share, or about $649 million. The deal demonstrates the rapidly rising interest in companies that help broker online ads. 24/7 Real Media offers search-marketing
McClatchy & Yahoo! Ad Deal
In April 2007, Yahoo! entered in an alliance with McClatchy for online advertising. Yahoo! already has an agreement with a consortium of 12 newspapers and the current deal represents more than 264 newspapers across 44 states. McClatchy has discarded its plans of setting up a similar online ad partnership with Gannett and Tribune and decided
