As expected, Rupert Murdoch has successfully negotiated for himself a position in the Business and Finance vertical with a crown jewel brand, The Wall Street Journal. Here’s my previous analysis on why this deal is a good one. I really like News Corp’s verticalization strategy. James Altucher asked Jim Cramer, “What’s the one thing the
Rupert Murdoch wants Dow Jones. The Bancroft family realizes that they are falling behind. Even though, they own the Wall Street Journal, America’s most important business newspaper and website, they have not been able to capitalize on the brand enough amidst upheavals due to the Internet. Murdoch sees the opportunity to build a global Business
News Corp has just acquired Photobucket in a strategic move to monetize its MySpace asset. My prior writings leading up to this acquisition are below: * News Corp : Bewildered Pioneer * Monetize the MySpace Parasites * Web 3.0 and Photobucket * Web 3.0 & Photo Sharing : Overview * Web 3.0 & Photosharing :
SM: Are you getting the visibility at the right level of executive sponsorship at these large media companies? RF: I can tell you there are a lot of very senior folks at Washington Post that I have personally met. Beyond just them, deciding to build a network is a very important decision for a brand.
We’re talking about large media companies and their assets: readership / traffic, brand, channels, advertiser relationships, sales forces, and inventory. Why should old media just concede the battle to Google and Yahoo, with so many great assets? SM: Not only do they have great sales forces and good relationships with advertisers, but they also have
Adify defies Google Adsense, submitting a model for the rest of the “old” media industry to adopt and leverage, liberating them from the corner they have been pushed in by the onslaught of user generated media. Washington Post has already adopted the service. Wall Street Journal and Business Week ought to follow suit, and given
For those of you following my Newspaper industry coverage, here’s an interesting set of statistics:
There has been a lot of coverage on the dwindling fortunes of old media, especially the newspaper industry. Some of mine are Media Shuffles and Newspapers, Wake Up!. But. I am one of those people who believe that quality content will still need business models supporting it, and new media’s heavy reliance on FREE user-generated