Student Entrepreneurs Bootstrapping a Zero-Logistics E-Commerce Company to $19 Million: Wrist-Band.com CEO Azim Makanojiya (Part 7)

Sramana Mitra: The competition for keywords has gone up in the course of this, right? Azim Makanojiya: Significantly. What we used to pay 20 cents for, we now pay $6 to $7. Sramana Mitra: How has that impacted the business?

Student Entrepreneurs Bootstrapping a Zero-Logistics E-Commerce Company to $19 Million: Wrist-Band.com CEO Azim Makanojiya (Part 6)

Azim Makanojiya: The other company then told them that they can still service us. They got their orders for three weeks but didn’t pay the factory. In the meantime, they built their own factory in China and started doing orders. They left the factory with unpaid bill of about $175,000. We’re now basically the sole company that sources from

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Student Entrepreneurs Bootstrapping a Zero-Logistics E-Commerce Company to $19 Million: Wrist-Band.com CEO Azim Makanojiya (Part 3)

Sramana Mitra: Why that? What prompted your interest in that area specifically? Azim Makanojiya: We were at this e-commerce conference where it all started. There was a presenter there who was about 19 years old and had started a wristband company. He talked about his company and how he did his business. All his products were made in

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