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wrike
Best of Bootstrapping: Bootstrapped with a Rigorous Data-Driven Approach
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Wrike Founder Andrew Filev has built a company with a rigorous data-driven approach. Learn how they bootstrapped first, raised money later from our conversation in 2015. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised,
Best of Bootstrapping: Wrike Founder Bootstrapped First, Raised Money Later
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Wrike Founder Andrew Filev has built a company with a rigorous data-driven approach. Learn how from our conversation in 2015. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Bootstrap First, Raise Money Later: Wrike CEO Andrew Filev (Part 7)
Sramana Mitra: Based on our conversation so far, I picked up two key philosophies on how you build your company. One is this extensive A/B testing to optimize your customer acquisition. The second is evolving the product continuously through customer input and iteration. Andrew Filev: It’s true but I would phrase it a little differently.
Bootstrap First, Raise Money Later: Wrike CEO Andrew Filev (Part 6)
Sramana Mitra: Let’s go back to a bit more of a chronological story. I understand the philosophy of how you built the company. It’s very interesting what you can do today in terms of really doing these kinds of testing on all marketing exercises at a very dramatic level. Today’s world allows you to do
Bootstrap First, Raise Money Later: Wrike CEO Andrew Filev (Part 5)
Sramana Mitra: I understand that you constantly test and experiment but there must have been some kind of institutional truths that were emerging in terms of your pricing and business model? Andrew Filev: One of the big things that we found is this switch to packages in the SMB digital space. We tested and we’re
Bootstrap First, Raise Money Later: Wrike CEO Andrew Filev (Part 4)
Sramana Mitra: What was the first year that you were actually selling this product? Was it 2007? Andrew Filev: Yes. If I remember correctly, we launched the product in June 2007. We had a 30-day trial. The first payment came in 30 days later. Sramana Mitra: At the end of 2007, how many customers did you have? What
Bootstrap First, Raise Money Later: Wrike CEO Andrew Filev (Part 3)
Sramana Mitra: What state was Wrike at when you came to Silicon Valley? Did you have something? Did you have an MVP that you started to work on? Andrew Filev: It was a very early prototype. I think we launched a beta version at a conference in Paris. Then right after that, I moved to the
Bootstrap First, Raise Money Later: Wrike CEO Andrew Filev (Part 2)
Sramana Mitra: Let’s do this a bit chronologically. You finished college in what year? Andrew Filev: A little bit more than a decade ago, I think. Sramana Mitra: The Internet was in full swing in 2005. You were still in Russia at this point? Andrew Filev: Yes, I was still in Russia. I was eager
