Sramana Mitra: What is the process of bringing these people onto your platform? Olivia Skuza: We’re revolutionizing behavior that has been prevalent for a very long time. We’re asking them to work in a digital environment and to upload all their information into our product so that they can use it to work with retailers
Sramana Mitra: Let’s focus on the founding of NuORDER. What did you see in the market that led you to do NuORDER? What was the premise of NuORDER at the beginning and what year are we talking? Olivia Skuza: That was 2010. We had the ‘aha’ moment while doing the agency business. Essentially, we were
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Olivia has built a powerful B2B e-commerce business that connects wholesalers and retailers in categories like fashion and home furnishings. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Sramana Mitra: It’s, effectively, becoming a competitor to Mechanical Turk and UpWork. Stephanie Leffler: Absolutely. UpWork also happens to be our partner. We’re fully integrated with UpWork and have an API integration. If you’re hiring freelancers there and you want to scale your project, people will often use OneSpace. UpWork provides people but they don’t provide
Sramana Mitra: How long have you sold the service? Stephanie Leffler: We started in January 2011 – about five years. Sramana Mitra: Tell me a little bit more about how this services business ramped up. Amazon was sending you people. You were managing their larger Mechanical Turk project using your platform. Did all leads come from
Sramana Mitra: Six years at Levi. That brings us to 2008? Kerry Cooper: Right. Then in 2008, I left to join Walmart.com. I had a hundred-person team at Levi’s and I left to go to a three-person team at Walmart where I ran business development first. I had this entrepreneurial job. I launched Marketplace, which
Kerry was brought into ChooseEnergy by Kleiner Perkins along with the seed funding. Since then, she has raised $25 million and is running a traditional venture-funded company. This interview includes a discussion on the controversial subject of women in technology and venture capital. Sramana Mitra: Let’s start at the very beginning of your journey. Where
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