ST-Ericsson (Part 3): Strategy And Outlook

By Guest Author Nalini Kumar Muppala What is ST-Ericsson’s overall strategy? The final post in the series answers this question, provides some strategy pointers and offers a brief outlook of the JV’s prospects. Enabling Customers While the overall handset market shrunk in Q1 and Q2 of this year, the smartphone market grew. Although ST-Ericsson supplies four of the

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ST-Ericsson (Part 3): Continuing To Innovate

By Guest Author Nalini Kumar Muppala Let’s continue from where we left off in the previous post, with an analysis of ST-Ericsson’s portfolio. Innovation Even as it juggles the enormous task of integrating various teams, ST-Ericsson needs to be commended for continuing to deliver innovative products.