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Best of Bootstrapping: Peruvian Entrepreneur Bootstrapped to $200 Million

Posted on Monday, Oct 14th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  We hear a lot from Indian and Chinese entrepreneurs. We hear some from Europeans. But thus far, not as much from Latin American entrepreneurs. WEI President Belisario Rosas is Peruvian, and is also interested in fostering further entrepreneurship in Latin America. This is our conversation from

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Best of Bootstrapping: Peruvian Entrepreneur Bootstrapped to $200M

Posted on Thursday, Dec 8th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  We hear a lot from Indian and Chinese entrepreneurs. We hear some from Europeans. But thus far, not as much from Latin American entrepreneurs. WEI President Belisario Rosas is Peruvian, and is also interested in fostering further entrepreneurship in Latin America. This is our conversation from

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Best of Bootstrapping: Peruvian Entrepreneur Bootstraps to $200M

Posted on Monday, Jan 25th

If you haven’t already, please study my free Bootstrapping course.  We hear a lot from Indian and Chinese entrepreneurs. We hear some from Europeans. But thus far, not as much from Latin American entrepreneurs. WEI President Belisario Rosas is Peruvian, and is also interested in fostering further entrepreneurship in Latin America. Sramana Mitra: Let’s start at

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Peruvian Entrepreneur, Bootstrapping to $200 Million: Belisario Rosas, CEO of WEI (Part 5)

Posted on Tuesday, Dec 15th

Sramana Mitra: You have chosen to grow it to a substantial level with profits. What do you want to do with this company? Is it something you’re looking to sell? Do you want to continue running it forever? Belisario Rosas: Continue it. We run the company like a family business. We want to be one

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Peruvian Entrepreneur, Bootstrapping to $200 Million: Belisario Rosas, CEO of WEI (Part 4)

Posted on Monday, Dec 14th

Sramana Mitra: Did you have that tendency of trying to do it all before this change happened? Belisario Rosas: Very much. I was buying. I was selling. I was doing everything. Sramana Mitra: You were running a substantial revenue company but you did not have any executive team? Belisario Rosas: That is correct. Sramana Mitra:

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Peruvian Entrepreneur, Bootstrapping to $200 Million: Belisario Rosas, CEO of WEI (Part 3)

Posted on Sunday, Dec 13th

Sramana Mitra: Let me actually probe each of those points a bit. Did you, at this point, become an e-commerce site? Were people ordering online? Belisario Rosas: No. We barely, to this date, do any type of e-commerce. All of it is solution-based and face-to-face selling. Sramana Mitra: Talk to me about solution service infrastructure

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Peruvian Entrepreneur, Bootstrapping to $200 Million: Belisario Rosas, CEO of WEI (Part 2)

Posted on Saturday, Dec 12th

Sramana Mitra: You were doing, more or less, the same thing that the company you were working for was doing? Belisario Rosas: Yes, very much. We just continued accepting clients that we were dealing with or looking for new clients. Sramana Mitra: How did that ramp? Belisario Rosas: Like I said earlier, we started with

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Peruvian Entrepreneur, Bootstrapping to $200 Million: Belisario Rosas, CEO of WEI (Part 1)

Posted on Friday, Dec 11th

We hear a lot from Indian and Chinese entrepreneurs. We hear some from Europeans. But thus far, not as much from Latin American entrepreneurs. Belisario Rosas is Peruvian, and is also interested in fostering further entrepreneurship in Latin America. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from?

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