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HOT TOPICS
- The Accelerator Conundrum
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- The Future: End of Capitalism
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wedding
Building a VC-Funded Fashion E-Commerce Company: Weddington Way CEO Ilana Stern (Part 4)
Sramana Mitra: This is not exactly a wedding planning site? It’s a bridesmaid shopping site. Ilana Stern: No, it’s not. It’s a rich collaborative shopping experience. Sramana Mitra: Yes, but your focus is still on bridesmaid dresses or has it broadened? Ilana Stern: Our focus is still on bridesmaid dresses and we’ll be expanding beyond
Building a VC-Funded Fashion E-Commerce Company: Weddington Way CEO Ilana Stern (Part 3)
Sramana Mitra: How did you select whom to put in the private beta? How were you finding these beta customers? Ilana Stern: It started with my network. The fact that I am in the target audience is really helpful because I am the customer and the people around me are too. The first few customers
Building a VC-Funded Fashion E-Commerce Company: Weddington Way CEO Ilana Stern (Part 2)
Ilana Stern: What was really interesting was that I saw this disconnect between the supply side and the demand side. If you took a millennial bride and looked at how she lived her life in general, it’s very different from how her mother lived her life in terms of how she consumes media, how she
