Hero banner

categories

HOT TOPICS

wedding dash

Deal Radar 2008: PlayFirst Plays Casual Games Well

Posted on Wednesday, Feb 6th

PlayFirst is a leading publisher of casual computer games. Based out of San Francisco, it is focused on creating shared casual game experiences around “lasting original brands” with emphasis on “rich story and character”. Few of the more popular PlayFirst titles include the Diner Dash series, Wedding Dash, Chocolatier and Dream Chronicles. My interview with

Read Full Article »

Building the Electronic Arts of Casual Gaming: PlayFirst CEO John Welch (Part 5)

Posted on Friday, Aug 3rd

SM: What was the market landscape like when you founded the company? Competition? Competitive Positioning? JW: There was no formal publisher in the casual games space prior to PlayFirst’s entry. It was like authors not only writing books with no editor and no research staff but also having to scurry around from bookstore to bookstore

Read Full Article »