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Thought Leaders in E-Commerce: Jacob Cooke, CEO of Web Presence in China (Part 7)

Posted on Wednesday, Oct 29th

Sramana Mitra: That is also the beginning of the rise of more fragmented industries right? Let’s say that these larger brands that are operating on Tmall start to be able to track customers and build a trusted relationship with the consumer. Let’s say the first time the transaction happens on Tmall, the user is starting

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Thought Leaders in E-Commerce: Jacob Cooke, CEO of Web Presence in China (Part 6)

Posted on Tuesday, Oct 28th

Jacob Cooke: One more thing I should point out is it’s not that you can’t contact those users. Even with those unique identifiers on Tmall, it’s actually the same as their AliWangwang account, which is similar to Skype. You still can contact that user. You just have to work within that ecosystem. You have enough

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Thought Leaders in E-Commerce: Jacob Cooke, CEO of Web Presence in China (Part 5)

Posted on Monday, Oct 27th

Sramana Mitra: What happens if you’re a new merchant? Jacob Cooke: If you’re a new merchant, you’re in the sandbox for 30 days. That can be tough. You probably want to focus on pricing for the first 30 days. You also might want to up the guarantee level. Basically, every sector is different. One of

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Thought Leaders in E-Commerce: Jacob Cooke, CEO of Web Presence in China (Part 4)

Posted on Sunday, Oct 26th

Jacob Cooke: Some of the software that we’ve developed plugs into all of the stores, so we can actually take products, put them in warehouses, and fulfill for JD.com, Yihaodian, or Tmall out of one logistics center. Once you’ve got your legal and licensing details worked out, they really push you towards getting into the platform.

Thought Leaders in E-Commerce: Jacob Cooke, CEO of Web Presence in China (Part 3)

Posted on Saturday, Oct 25th

Jacob Cooke: What Alibaba has done is take that a step further and acted as the mediator between the transactions. Owner Jack Ma is one of the richest and most trusted people in the country, just the way Steve Jobs or Bill Gates are perceived in the West. What he’s done is add a level

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Thought Leaders in E-Commerce: Jacob Cooke, CEO of Web Presence in China (Part 2)

Posted on Friday, Oct 24th

Sramana Mitra: So, Baidu controls all the search traffic in China and this traffic gets routed largely to servers hosted in China. So websites have to be hosted in China to be ranked for the Chinese consumers. That’s the reason why you have to have a strategy for China to do e-commerce. Is that the

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Thought Leaders in E-Commerce: Jacob Cooke, CEO of Web Presence in China (Part 1)

Posted on Thursday, Oct 23rd

The dynamics of e-commerce in China are very different from the US. Let’s dig in! Sramana Mitra: Let’s start by introducing our audience to your company and yourself. Tell us what you do and your background. We’ll take it from there.