Deal Radar 2010: Demandbase

From virtual trade shows and downloadable white papers to advanced Web analytics, approaches to B2B online marketing have evolved over the past decade to include products that better track and measure the effect of B2B campaigns and target customers more precisely. Industry observers say that in 2010, there will be a decided shift toward social

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Deal Radar 2009: Meteor Solutions

As the traditional ad market falters, social media appears poised to step up and claim part of the void left by print advertising sales. Meteor Solutions offers a software platform that allows brands to measure and increase the effectiveness of their social media marketing program. With the company’s patented software, customers can measure, manage, and

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Deal Radar 2009: Sonoa Systems

Last year, I wrote a piece called SaaS Impact on IT Infrastructure as part of the Trend Radar 2008 series. In the last 16 months, SaaS has really taken off, with over 500 companies in the space. Concurrently, the operational complexity of managing SaaS in the enterprise has also escalated. Today’s Deal Radar looks at

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Deal Radar 2008: Coremetrics

Coremetrics is an option for businesses looking to optimize online marketing efforts through analytics. Founded in May 1999, the company provides solutions to enhance marketing performance and yield high returns on online marketing investment.