As part of the blog’s renewed focus on college entrepreneurs, today’s Deal Radar features Dura Doggie, a combination e-commerce and traditional retailer that designs and sells dog toys, but with a socially conscious bent. The company has an unusual business model – it donates 20% of its profits to four affiliated causes in a program
Deal Radar continues its coverage of all things e-commerce with 3dcart, a software provider that supplies programming, technical support, templates, SSI certificates, and other products and services needed to sell products online. The software is integrated with all major shipping carriers (USPS, UPS, FedEx, DHL) and several major accounting packages (QuickBooks, Mas90, Peachtree).
SM: Earlier you brought up 1M/1M. I am interested in helping your customers, who are largely small businesses, gain entry into our program so they can reach $1 million in revenue and beyond. Some of your team members have already had discussions about it. It would be great if we could join hands on this.
SM: How many people do you have in your company now? KS: We have 150 team members split between California and Texas.
SM: How is your pricing model set up? KS: It has changed over the years. My most inexpensive option was $100 a month and up. We had plans at $200 and $300 a month. I also sold the source code for a couple thousand dollars. Today, we have a plan at $25 a month.
SM: How has your relationship with your business partner evolved over the past five years? KS: It has been great. It is one of those things we have always heard you have to be cautious about. I hear that when there are two partners, statistics show that the business will have conflict. We have been
SM: In 2003 you did $130,000. What was your next phase of business evolution? How did you grow? KS: From 2003 to 2004 I really learned how to build on the concepts of product and repeatable processes. I made a significant effort to leave custom work behind. That is what we are still doing today.
SM: What year did you turn your Web design services company into an e-commerce engine? KS: The first version of Volusion came around 2001. I released a lot of the marketing around it in 2002. It was branded as Store 2002.