If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Ukrainian entrepreneur Vladimir Gendelman started as a solo entrepreneur in Detroit and has bootstrapped a $5M+ niche e-commerce company called Company Folders. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born and raised? What kind of
Vladimir Gendelman: We also included a lifetime warranty. We are the only printing company that offers that. The standard is your order, you get it, and then you have 7 to 10 days to inspect it. If there’s a problem, you can contact the printer, and they’ll take care of it.
Sramana Mitra: How did you recover from that situation where you lost traffic? How did you come back from that? Vladimir Gendelman: We also got hit at the beginning of all those penalties. There wasn’t much information out there. We hired a company. It was a digital marketing company that had some knowledge of this.
Sramana Mitra: What were you offering people to buy? Vladimir Gendelman: I started selling online right away. The very first version of the website was very basic. I just came up with a whole bunch of folders styles. I put them on a website. There weren’t that many. I started promoting. Sramana Mitra: How did
Ukrainian entrepreneur Vladimir Gendelman started as a solo entrepreneur in Detroit and has bootstrapped a $5M+ niche e-commerce company. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born and raised? What kind of background?