Best of Bootstrapping: Bootstrapped Using Services to $20 Million

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page.  VisiQuate Founder CEO Brian Robertson is a serial bootstrapper. In fact, he always bootstraps using services. A terrific entrepreneur to learn from. This conversation is from 2020. Sramana Mitra: Let’s go to the very beginning of your journey. Where are you from? Where were you

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Best of Bootstrapping: Bootstrapped with Services to $20M

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  VisiQuate Founder CEO Brian Robertson is a serial bootstrapper. In fact, he always bootstraps using services. Terrific entrepreneur to learn from. Sramana Mitra: Let’s go to the very beginning of your journey. Where are you from? Where were you born and raised? What kind of background

Read Full Article »

Best of Bootstrapping: Bootstrapping with Services to $20 Million

VisiQuate CEO Brian Robertson is a serial bootstrapper. In fact, he always bootstraps using services. Terrific entrepreneur to learn from. Sramana Mitra: Let’s go to the very beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have? Brian Robertson: I’m from Northern California. We’re not

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Bootstrapping with Services to $20M: Visiquate CEO Brian Robertson (Part 7)

Sramana Mitra: What revenue level are you operating at now? Brian Robertson: Our revenue is over $20 million and growing at a range of 25% to 40% with our current platform. We are at the point of raising now and growing equity. I wanted to skip the traditional VC phase. I never saw a term

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Bootstrapping with Services to $20M: Visiquate CEO Brian Robertson (Part 6)

Sramana Mitra: How much of your old customer base from MedeFinance came into Visiquate?  Brian Robertson: Not too many. Mede is still a friend of mine and I’m a shareholder, so we were in a situation that just sometimes happens. Sometimes you have certain relationships that follow you wherever you go. I only needed a

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Bootstrapping with Services to $20M: Visiquate CEO Brian Robertson (Part 5)

Sramana Mitra: Let’s go back to 2009. Did you have clients from your previous business that you sold this concept to be able to sign on as your validation partners? How many were they? Brian Robertson: Yes, we had three or four cornerstone clients. 

Bootstrapping with Services to $20M: Visiquate CEO Brian Robertson (Part 4)

Sramana Mitra: Until $80 million, it was a bootstrapped company and then Bain capital infused $15 million. Is that what you are saying? Brian Robertson: Yes, it was mostly bootstrapped. There were friends, family, and angels in the early rounds. 

Bootstrapping with Services to $20M: Visiquate CEO Brian Robertson (Part 3)

Sramana Mitra: Talk a little more about the evolution of MedeFinance in its software format. You were starting with the $4 million to $5 million revenue base and some of those clients transferred on to the software business. What was the business model? What was the average deal size? What kind of business did it

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