More Bootstrapping: VirtualTourist.com Co-Founder J.R. Johnson (Part 6)

SM: When you hired people, did they have equity in the company? JJ: Yes, that was one way to entice people to join us.

More Bootstrapping: VirtualTourist.com Co-Founder J.R. Johnson (Part 5)

SM: You had to be cash flow positive for the majority of your business, correct? When did you start breaking even? JJ: It is easy to break even when you are not paying yourself anything. It was not a typical scenario where we had a million dollars, ran with negative cash flow for a while,

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More Bootstrapping: VirtualTourist.com Co-Founder J.R. Johnson (Part 4)

SM: What type of traffic levels are you currently seeing? JJ: We are seeing 5-6 million unique visitors a month.

More Bootstrapping: VirtualTourist.com Co-Founder J.R. Johnson (Part 2)

SM: When did you launch VirtualTourist.com? JJ: In 1999 I started talking to Tilman [Reissfelder], who is now my partner. He had the website, which at the time had a clickable map, some open source content, and some paid links. Reflecting back on my travel experiences, I suggested we build something that gave people a

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More Bootstrapping: VirtualTourist.com Co-Founder J.R. Johnson (Part 1)

VirtualTourist.com is a Web 3.0 travel community where users and locals share real travel advice and experiences. It is a source of unbiased, user-generated travel content and a premier resource for travelers seeking an insider’s perspective on their upcoming travels. Real travel tips, reviews, and photos are provided by a community of over 1 million

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