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virgin healthmiles
Thought Leaders in Mobile and Social: Tom Abshire, Senior VP of Products, Marketing and Member Engagement, Virgin HealthMiles (Part 5)
SM: Very good. Is there anything else that you’d like to add? TA: Yes. We have a new set of capabilities coming out in our spring ’12 release. What we’re doing there, and where we’re trying to go with that is focusing a lot more on personalization and segmentation, so, helping employers look more precisely
Thought Leaders in Mobile and Social: Tom Abshire, Senior VP of Products, Marketing and Member Engagement, Virgin HealthMiles (Part 4)
Sramana Mitra: What I see in this whole mobile world is – all of the things that you’ve said are true – is the notion of access and who delivers health care. In a way, with mobile phones and mobile devices, even in the most remote places in the world, given that mobile networks have
Thought Leaders in Mobile and Social: Tom Abshire, Senior VP of Products, Marketing and Member Engagement, Virgin HealthMiles (Part 3)
Sramana Mitra: Let me ask you couple technology questions, since you’re talking about cloud computing. How is this happening architecturally? Are employees from different employers on the same system, or does each employer have its own private social network? Tom Abshire: It’s a traditional SaaS model, so each employer has its own instance on the
Thought Leaders in Mobile and Social: Tom Abshire, Senior VP of Products, Marketing and Member Engagement, Virgin HealthMiles (Part 2)
Sramana Mitra: Let me see if I got this right. Is this a product for consumers, or is this a prevention-oriented health care product for the internal Virgin employee base? Tom Abshire: This [comprises] technologies, tools and engagement programming that we sell to better enable employers, such as Sun Trust Bank or Coca-Cola to get
Thought Leaders in Mobile and Social: Tom Abshire, Senior VP of Products, Marketing and Member Engagement, Virgin HealthMiles (Part 1)
Staying in shape can be tough, and getting into shape is even tougher. That’s why you see companies like Walgreens, with its Walk With Walgreens program, offering people incentives to get up and be more active. Virgin HealthMiles, a part of Richard Branson’s Virgin Group, does something similar by offering employee health programs that actually
