A leading developer and operator of social networking and online gaming services, Nurien Software focuses on virtual social interaction and game play. Nurien was founded in 2005 and is based in Seoul, South Korea.
SM: What was the market landscape like when you founded the company? Competition? Competitive Positioning? JW: There was no formal publisher in the casual games space prior to PlayFirst’s entry. It was like authors not only writing books with no editor and no research staff but also having to scurry around from bookstore to bookstore
SM: Where did you get the idea for your current venture? What is your domain experience in the segment? Any particular reason that led you up to this venture? JW: I co-founded my first startup in 1997, with that same roommate from Boston. While trying to raise capital and recruit a head of engineering, the
SM: Mowing your way to MIT! JW: I used my mowing money to pay my half of the cost for one of the first Intel 8088 processor personal computers. I guess I didn’t use my old TI-994A enough, so my parents were convinced that the new ‘toy’ would just gather dust unless – or even
The Internet is changing the content business dramatically, and in this story, we will explore the casual gaming industry through the eyes of entrepreneur John Welch, a gaming industry veteran, who hopes to build a brand as high-impact as Electronic Arts in video gaming, through his venture PlayFirst. I met John a long time ago