Deal Radar 2009: Jivox

Directories such as the Yellow Pages are still important marketing tools for small and medium sized businesses. But with the services of companies such as Jivox, which specializes in online video advertising, small business owners can use DIY online marketing and communications tools to develop the same kind of sophisticated advertising as larger players. Founded by Diaz Nesamoney

Read Full Article »

Deal Radar 2008: Brightcove

Brightcove is an online video publishing company that lets users—both established media networks and independent content makers—monetize their content through ad revenues. It was founded in 2004 by Jeremy Allaire, who is now CEO.

Deal Radar 2008: YuMe

YuMe is a broadbrand video advertising network that allows publishers to organize their content into various categories that can be delivered to any device. Co-founders Jayant Kadambi and Ayyappan Sankaran realized that the video ad networks were mere extensions of text and banner ads and that the video ad network had a tremendous potential for

Read Full Article »

Deal Radar 2008: VideoEgg

VideoEgg is a web based publishing service that allows users to format and publish video content from any device onto the web. Three Yale students?Matt Sanchez, Kevin Sladek and David Lerman? started VideoEgg in 2005 to build an easier way to edit, post and share videos online. The three had won a Yale sponsored contest

Read Full Article »

Web 3.0 & News Corp (Part 5)

Synthesis and Conclusions For the year ended June 30, 2007, News Corp. earned $28.66 billion in revenues, $4.45 billion in operating income and $3.43 in net income. Fox Interactive Media (FIM) earned $10 million in profits on sales of $550 million in FY2007. FIM’s revenues in Q4 2007 doubled from the same quarter a year

Read Full Article »

Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 8)

Here I challenge Amir some more on the business strategy. Technology is wonderful, but are they solving the right business problem? Just because I am looking at a car chase in a movie segment doesn’t mean I am ready to jump and buy a BMW. There is little relevance. On the other hand, if I

Read Full Article »

Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 7)

We continue our discussion about the technical and strategic implementation of the Adapt.tv technology. The core behind it is a learning system which is fed data from contextual matching as well as inputs from user interaction with ads. Over time, this produces an optimized ad campaign for video-content providers, addressing a validated market need. SM:

Read Full Article »

Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 6)

Next Amir describes the environment and concepts behind the founding of Adapt.tv. Having the seed money himself from his previous exit, he was able to move forward aggressively to seize a piece of an emerging market. This is a key element for entrepreneurs who are able to repeatedly experience success and is right in line

Read Full Article »