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video ad targeting
Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 7)
Posted on Thursday, Jun 28th
We continue our discussion about the technical and strategic implementation of the Adapt.tv technology. The core behind it is a learning system which is fed data from contextual matching as well as inputs from user interaction with ads. Over time, this produces an optimized ad campaign for video-content providers, addressing a validated market need. SM:
