categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
vertical ad network
Vertical Travel Ad Network CEO Cree Lawson (Part 3)
SM: What was the market landscape like when you founded the company? CL: When we started Travel Ad Network, Google AdSense had just launched its textlink product and everything was about textlinks and performance advertising. No one talked about users; it was all about clicks. And the terms “branding” and “online” weren’t used in the
Vertical Travel Ad Network CEO Cree Lawson (Part 2)
SM: Where did you get the idea for your current venture? CL: When I wrote a business plan for online advertising on Fodors.com, I knew that Fodor’s had an affluent audience eager to spend thousands of dollars planning the best two weeks of their year. This is an appealing prospect to advertisers. But at Rough
Vertical Travel Ad Network CEO Cree Lawson (Part 1)
In the world of entrepreneurship, a universally accepted doctrine is doing more with less. In this case study series, I bring you an entrepreneur who has done exactly that. Cree Lawson, founder and CEO of Travel Ad Network (TAN), is our guest this time, and will share his story with all its blood, sweat and tears.
Trend Radar 2008: Verticalization Everywhere
If you are a regular reader of this blog, you know, I am a huge believer in verticalization of the web. In fact, my entire Web 3.0 thesis is based on this idea. In 2007, we saw the beginnings of verticalization. In 2008, I expect this trend to become rampant in all aspects of the
Blog Monetization via Vertical Ad Networks
I have recently signed up to be part of a vertical ad network to be launched in a few weeks by a major business media company. The network is accepting additional blogs and will be using their sales force and advertiser relationships to sell ads on bloggers’ sites that are chosen to be part of
Deal Radar 2008: Kayak Consolidates Travel
As we have discussed, Online Travel is a large category, and active in entrepreneurship. Web 1.0 produced giant companies (Expedia, Travelocity, Orbitz, Priceline), and in Web 2.0 we have a couple of vertical search engines that are pulling ahead. Kayak, the world’s largest travel search engine, receives more than 6 million unique visitors per month.
Web 3.0 & Google (Part 5)
Conclusion Google is a global technology leader focused on providing people access to information. The Company’s website is a top Internet destination and its brand name is one of the most recognized. Google generates revenues by delivering relevant online advertising to its users, mainly through sponsored search ads. The Company is a clear leader in
Google Loses a Great Executive
I have been a violent critic of Google AdSense, but not of its product manager, Gokul Rajaram, who I think is a great guy. It looks like Gokul is leaving Google, and venturing out on his own. My AdSense posts: * Google Great at Monetizing Crap * Google’s AdSense Revenues Vulnerable * Watch Out Google,
