Blog Monetization

I have been promising many of you that I will do this post based on where things are currently on the internet. So here it is.

Adify is Sold

On my Deal Radar 2008 recently was vertical ad network enabler, Adify. They have been sold today for $300 Million to Cox Enterprises, an unlikely buyer. I have written a lot about Adify. You can read my interview last year with CEO Russ Fradin here. The ads that you see on this site are mostly

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Catching Up on Readings: Bootstrap Yourself!

Amidst the ocean of content that is coming at you, readers, I am sure you find yourselves overwhelmed. Here’s a recap of some articles from this site which you may have missed, but may be worth your time:

Travel Ad Network Raises Series A

Travel Ad Network (TAN), the largest vertical ad network in travel, just closed a $15 million Series A round of financing led by Rho Ventures, Village Ventures and individual investors. And what a Series A it is! $50-$75 Million valuation, estimated in my deal radar post and commensurate with the trends in the industry set

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Vertical Ad Networks: Evolution

Another big funding round in the vertical ad network world: FM raises between $40 and $50M from Oak Investment Partners. Valuation: $200 Million; 2007 Revenue: $25 Million; 2008 Revenue Forecast: $60 Million. Not bad!

Deal Radar 2008: Glam Media’s Fashion Forays

Glam Media is a women-focused distributed media network that represents and packages content from over 400 sources including fashion blogs, websites and magazines. Along with Glam.com, its flagship, it brings together content relevant to women while giving advertisers an efficient access to fragmented inventory. It is one of the companies we covered earlier in Women

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Deal Radar 2008: Adify’s Market Taking Time to Develop

Adify is a vertical advertising platform co-founded by Russ Fradin with former Flycast co-founders, Larry Braitman and Richard Thompson. I interviewed Adify’s CEO, Russ Fradin in 2007.

Deal Radar 2008: Travel Ad Network Executing Flawlessly

Travel Ad Network (TAN) is the leading vertical ad network focused exclusively on travel. It reaches users across 50 websites including Lonely Planet, Kayak, RandMcNally, Skybus Airlines, Groople, TravelHero, BootsNAll, AreaGuides, HotelsByCity, EuropeForVisitors, AirGorilla, and many others. Top advertisers with TAN include American Express, Vacations to Go, Best Western, Netherlands Tourism, Tourism Australia, etc.