Sramana Mitra: Where did you go first when you were trying to penetrate the market? Mark Hyland: It was the carriers first. That was partly because of the DNA of our CEO. He had worked in the carrier space, in the billing space. He had this idea that the wireless carriers would need with help
Sramana Mitra: If you were an entrepreneur designing a solution, how would design it? Steve Garrou: I definitely want to pick up on your point on Salesforce and the like. I think you’re right. The groundswell, and the quickest route to market, is definitely focusing on the business unit or a specific problem within a
Sramana Mitra: Who else plays in that space? Whom do you compete with? And are the applications only phone locating applications, or are there other applications you’re seeing emerge in that space? Tasso Roumeliotis: There are other ones. To answer your first question, the biggest competitor, by far, is a company called TCS. They’re the
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Sramana Mitra: Let me give you another example, and let’s have a bit discussion about another trend within the social CRM space. We have another company called Crowd Engineering that is actually getting traction with large companies. Both of the companies I mentioned are getting traction with very large accounts. What Crowd Engineering is saying
By Sramana Mitra and guest author Shaloo Shalini SM: Let’s explore these from an organizational standpoint. In your organization, in the business units or functional units that interface with the IT organization, what is their thinking on these kinds of cloud-related issues? What is the perspective of your CMO or your head of customer support?
By Sramana Mitra and guest author Shaloo Shalini SM: There is one thing I want to share related to what we discussed just now about social Web trends so that we can get the large enterprise perspective. Here is a scenario. We often have this experience: Right now our lives are so electronics-dependent right? Electronics-,