Discussion with Bryce Roberts, Managing Director, O’Reilly AlphaTech Ventures (OATV), and Founder, Indie.vc. We covered the issues with the venture capital financing model, and explored alternatives.
Sramana Mitra: 156 customer calls that you made gave you real conversations about real customer problems. Even though you didn’t sell what you went out to sell, this was a great opportunity to immerse yourself in customers and learn what they were really looking for. Gaurav Dhillon: This is AB testing to the power of
There are a number of relatively slow growth markets in which we do a lot of business: India and EdTech are two examples. These are also two markets that I am passionate about, and have covered prodigiously for a long time. In a way, these markets, and many others that have similar characteristics, share very
These days, we focus a lot more on lean startups than startups that require capital to get going. The entire industry has moved away from the ‘fat’ startup category. However, infrastructure software, hardware, networking, chips – they need capital. Even in cloud software, to build complex technology like personalization and analytics requires some investment. How
Sramana Mitra: That is a great story. It says a lot about Cameron’s interest in funding you, and also that they really were a value-added firm. Adriaan van Wyck: It has been fascinating. It is something that is not typical for VCs – sometimes they have to get out funds, there is pressure, you have
Sramana Mitra: The way your customer map has developed so far, how does that distribute among large customers, mid-sized customers and small customers? Adriaan van Wyck: There is a fascinating trend there. A 100- to 150-employee organization is where we become relevant. We have smaller organizations that use our software as well. In terms of
Sramana Mitra: Did you raise any financing in the early phase of your company? Adriaan van Wyck: When we started to become successful in Asia and in the U.S. – Merrill Lynch and Intel were early customers – the company was growing at a pace the three individuals couldn’t keep up with. We took some
Sramana Mitra: What is the segmentation? When you are looking for customers, where are you looking? Adriaan van Wyck: That is a very challenging question for us to answer right now. If you think about what I just said, it applies to almost every organization out there. It is a discipline we have to think