Sramana Mitra: The only issue there is you would need people who can learn in that mode. That means you would need a high-end set of people already. Venkat Viswanathan: I agree. There is no getting away from the quality of people issue. The only aspect that has been a revelation for me is that
Sramana Mitra: Part of the issue is that India is experiencing this talent crunch as well. How do you see it panning out if there is such scale of growth? This is not low-end talent; we are talking about high-end skill sets. Venkat Viswanathan: History may not repeat itself. I don’t believe India will be
Sramana Mitra: Where do you hire from in Chennai? Venkat Viswathan In Chennai the two top universities are IIT Madras and Anna University. Those two universities are top on our list. We also work with the department of math and statistics at the University of Chennai.
Sramana Mitra: The question I am asking is: What tools and technologies are you using to address that problem? Venkat Viswathan: The tools and technology case is interesting, and again it is another area that has been going through a lot of change during the past 10 to 15 years.
Sramana Mitra: Could you give me an example of a brand for which you would provide this brand perception? Venkat Viswanathan: You can take a brand from the gaming business. You have Xbox competing with Sony or Nintendo, also competing increasingly with mobile platforms, because from the point of view of gamers, they don’t really
Sramana Mitra: Could you take an example of one or two clients and walk me through the specific functions they are outsourcing with you, and what kind of organization you build for them? What systems and processes are being tackled in your organization as part of the CMO’s extension? Venkat Viswanathan: I can give you
Sramana Mitra: What format did that take in LatentView? Venkat Viswanathan: Our vision was clear. We were looking to help companies uncover hidden insights in their own businesses. That is what LatentView primarily does. We have been lucky that the market has been evolving and maturing so much, providing us more and more with fertile
Venkat Viswanathan is the founder and chief executive officer of LatentView Analytics, a predictive analytics and enterprise decision management services firm based in Princeton, New Jersey. He holds a degree in engineering from the Indian Institute of Technology Madras and an MBA from the Indian Institute of Management Calcutta. In this interview, Venkat talks about