Jeff Solomon: I talked to some other mentors and people I’ve met over the years and came to the conclusion that it was better for me to leave the day-to-day operations. I probably undersold my value to our Board and to our investors. The investors didn’t appreciate the scrappy founder guy like they do now.
Sramana Mitra: What is the next major milestone in the history of the company? Jeff Solomon: Two things. We started to get heavy in insurance. At that time, the secondary education market was growing fast. It’s a very similar model to mortgage in the sense that the money was coming from the government. There was
Sramana Mitra: Go back to the 2004 timeframe when you were just getting started. How did you finance the product development and the early stage of the journey. It doesn’t seem like revenues were of a scale where you can fund it with revenues. Jeff Solomon: Initially, we funded it with cash flow from the
Jeff Solomon: A buddy of mine went to get his MBA. He was also an engineer. He was working on the side for me. When he graduated, the one thing that he learned was that to build a scalable business, you needed an asset. Sramana Mitra: Not just services. Jeff Solomon: He came to me
Sramana Mitra: To underscore what you said about joining the software industry in a business development role, it’s a common path for non-technical people. What you’re describing is a very good example of how entrepreneurs with non-technical backgrounds make their way to technology entrepreneurship. Jeff Solomon: Yes. I learned a lot about how it all
Jeff is an English major who successfully bootstrapped a SaaS company with Services. The company eventually exited at a $130M valuation. Wonderful perspective from a non-technical founder on building a tech startup to success. Sramana Mitra: Let’s go to the very beginning and introduce yourself and Velocify to our audience.
Nick Hedges: At the same time, the current CEO was facing unfortunate circumstances. Two weeks after he joined the company, his wife was diagnosed with cancer. He spent two years as the CEO of Velocity, or Leads360 as it was called then. All the time, he and I knew that he was not going to
Sramana Mitra: What triggered the telephony piece? What is the telephony functionality from a use case point of view? Nick Hedges: It does a large number of things. One of the things is that it allows you to work very efficiently through an optimized list. If you look at what a typical salesperson does in