GreenRoad’s focus is to improve driver safety and significantly reduce crashes and fuel consumption. The company uses technology to change human behavior, encouraging people to make better choices about their driving. GreenRoad’s flagship service is the GreenRoad Safety Center, which combines in-vehicle technology with integrated web applications that rate driving skills and behavior, train drivers in
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy The idea for this article started when we scoured the web for the best interactive and engaging website designs. When we were done, we realized many of the good ones were automobile websites. And as the public