Vasco Pedro: From a more NLP perspective, there are a lot of use cases inside the enterprise that need an AI-first approach. They are not so obvious, but they are the scaffolding that enables other stuff to work. For example, evaluation of human translation. We have a state-of-the-art system in quality estimation that does look
Sramana Mitra: One of the trends that I am following closely is Platform-as-a-Service. We are in the middle of it because of what we do. We are working with various developer ecosystems and in conversation with various others to do stuff with them. The Platform-as-a-Service trend is building up quite significantly, so people are building
Sramana Mitra: What percentage of your leads come from the marketplaces? Is Zendesk sending you a lot of leads? Vasco Pedro: We operate on account-based marketing and selling. We have identified several accounts that fit our ICP and then we use AVM strategies for go-to-market motion. One of the key aspects is partnerships. We work
Sramana Mitra: To do this, how much integration do you need with the system that you are working with? Vasco Pedro: We have built native integration with different CRMs. If you go to the Zendesk marketplace, you will find the Unbabel app there. The integration is done with the CRM itself, so if you download
This is an awesome conversation on the cutting edge of language translation. Note, a large chunk of Unbabel’s customer base comes from the Zendesk PaaS ecosystem. On the other hand, Unbabel itself would, most likely, create its own PaaS ecosystem to address a broader range of use cases. Sramana Mitra: Let’s start by introducing our