If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. I am always thrilled to do stories of pioneering entrepreneurs building technology startups in remote locations. Anjan Pathak, Co-founder and CTO of Vantage Circle, brings us into the nascent scene in Guwahati, in the northeast Indian state of Assam. Sramana Mitra: Let’s go back
If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. I am always thrilled to do stories of pioneering entrepreneurs building technology startups in remote locations. Anjan Pathak, Co-founder and CTO of Vantage Circle, brings us into the nascent scene in Guwahati, in the northeast Indian state of Assam. Sramana Mitra: Let’s go back
Sramana Mitra: Tell me a bit about Guwahati. What was it like building this company in Guwahati? You must have a very loyal employee base, right? Anjan Pathak: Yes, that is the best part. Employee loyalty is high. The attrition rate is low. In the last six months, only one or two people have left,
Sramana Mitra: How do the US companies find you or how do you find them? Anjan Pathak: Three years ago, we started content marketing. We were not sure how to market. We had questions in our minds, “From Guwahati, how do we reach out to the world?” What we found was that there is this
Sramana Mitra: How many companies do you have today? Anjan Pathak: In India, we almost have all the big IT companies as customers except TCS and IBM. Tata has selected us as their preferred vendor. Sramana Mitra: What revenue level are you at right now?
Sramana Mitra: Was Infosys paying you extra for doing this? Anjan Pathak: No, they were not paying, because they were our first customer. We used to get a 5% discount on the gift vouchers. That was our primary revenue. Of course, there was a lot of incoming cash flow, but the primary revenue was anything
If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. I am always thrilled to do stories of pioneering entrepreneurs building technology startups in remote locations. Anjan brings us into the nascent scene in Guwahati, in the North-East Indian state of Assam. Sramana Mitra: Let’s go back to the beginning of your journey. Where