Thought Leaders in Mobile and Social: Interview with Daphne Kwon, CEO of Expo TV (Part 5)

Sramana Mitra: You said there are certain segments that you can reach through these user-generated videos but not through the regular brand messages. Can you give us an example of these segments? Daphne Kwon: We tested a women’s beauty product and tested it against a “how to” video that was professionally created. What we found

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Thought Leaders in Mobile and Social: Interview with Daphne Kwon, CEO of Expo TV (Part 4)

Sramana Mitra: What incentive do you offer to consumers to create these highly persuasive user-generated videos? Daphne Kwon: There are a couple of incentives, and they depend on what the brands are looking for. We try to gamify everything. We are looking for specific actions. You have to show your face, you have to show

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Thought Leaders in Mobile and Social: Interview with Daphne Kwon, CEO of Expo TV (Part 3)

Sramana Mitra: Is this user-generated content used by the brand itself? Daphne Kwon: Yes. SM: So a brand puts these videos on their Facebook page. Talk to me more about video SEO.

Thought Leaders in Mobile and Social: Interview with Daphne Kwon, CEO of Expo TV (Part 2)

Sramana Mitra: The user-generated content story has been going on since the middle of the 2000s. Daphne Kwon: The people that user-generated video persuades are separate from professional content that brands create. So, there is basically no overlap between people who are moved buy based on a social video and people who are moved by

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Thought Leaders in Mobile and Social: Interview with Daphne Kwon, CEO of Expo TV (Part 1)

Daphne Kwon is the chief executive officer of Expo TV, a free-to-join community where consumers post “videoopinions” about products and services they acquired. Daphne studied at Harvard Business School and was a financial analyst at Morgan Stanley, senior analyst at The Walt Disney Company, and CFO at Oxygen network, among other positions. In this interview

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Deal Radar 2009: SMS GupShup

SMS GupShup is a social messaging platform launched in 2004, at a time when SMS was only used for person-to-person (P2P) messaging and content players were selling ringtones and wallpapers to mobile subscribers.

Deal Radar 2009: SodaHead

California-based SodaHead is a place where opinionated users of the web are found. SodaHead aims to be a community where users can meet new people with similar thought processes, which the company says differentiates it from other social networking sites which let people connect with existing friends. The company’s goal is to provide the online

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Deal Radar 2009: SpotMixer

There’s no question that shrinking ad budgets and the decline of print ads have shaken the foundations of traditional and often powerful media outlets, from ABC to the Boston Globe. Online video advertising, however, is growing in this poor economy, albeit at a slower place. One company taking advantage of this growth is One True

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