Sramana: How did you go about launching the company? Jason Ross: It was a long and joyful journey. In January of 2006 I wrote the business plan despite having no fashion industry or e-commerce experience. I made a pact with myself that whatever barriers would come up would not stop me and that I would
Baynote makes software that uses peer group data to drive sales. To find out more, read this week’s Forbes column, Reading Your Customers’ Minds.