Deal Radar 2008: InsideView’s Clever Maneuvering

InsideView — headquartered in San Bruno, California, USA and operations in Cincinnati, Ohio and Hyderabad, India—was founded in 2005 by Umberto Milletti and Richard Horn. The company has been featured here before and you can read my interview with Umberto here.

Innovation in Sales Prospecting: InsideView CEO Umberto Milletti (Part 4)

SM: How big is the market? How do you calculate TAM? What is your business model? UM: One way to calculate TAM is by the money available to spend today on sales intelligence. This includes licenses to database information, such as Hoover’s. There’s about $5-10 billion spent today on this in the US market alone.

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Innovation in Sales Prospecting: InsideView CEO Umberto Milletti (Part 3)

One of the things I did when I designed the Intarka product was that I went and interviewed tons of really good sales people to understand the various kinds of tactics they use to prospect. To this day, this experience has always helped me in my various business development activities, and has today become second

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Innovation in Sales Prospecting: InsideView CEO Umberto Milletti (Part 2)

SM. What was the market landscape like when you founded the company? Competition? Competitive Positioning? UM: The market landscape did not include any “true” competitors at that time and still do not today. InsideView represents a unique technology that uses Web 3.0-type features to address sales issues in the enterprise. Although they aren’t true competitors,

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Innovation in Sales Prospecting: InsideView CEO Umberto Milletti (Part 1)

While we have been revising the Enterprise 3.0 definition, and introducing sales methodology into the framework, I thought it would be a good time to drill down into certain aspects of Sales, and explore some best practices. With that goal, I first bring you an interview with a company called InsideView that focuses on making

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