War ravaged Ukraine has emerged as one of Eastern Europe’s most dynamic technology hubs. Despite geopolitical challenges, its cities — Kyiv, Lviv, Kharkiv, and Dnipro — have produced world-class software engineering talent, thriving IT services firms, and a growing startup scene. Yet even here, the Accelerator Conundrum is evident: the pressure to raise funding early
Katherine Kostereva: We do account-based marketing campaigns around those companies. As soon as we acquire the partner, we do onboarding processes. We invest in onboarding the partner and have them start developing the market. In some regions, we have unbelievable success. In South Africa, we have a partner who’s bringing several customers every month. Our
Sramana Mitra: Talk to me about organic growth versus financing. Is all the growth that you’ve achieved so far organic? Katherine Kostereva: It’s all organic. We never took loans and we never had investors. The approach is very simple. We reinvest everything we earn into our business. Nowadays, we have 700 people on board in
Sramana Mitra: When it came to a head-to-head with Microsoft, how did you win? Katherine Kostereva: I win against Microsoft now in America as well. First, what is the differentiator. The differentiator of BPMOnline is that it is built on BPM platform. Even mid-size companies who value Business Process Management as the core of CRM application
Sramana Mitra: We need to go from 2004 to 2015. In the context of what happened as you were growing within Europe, were you following the customer acquisition strategy using cold calling? Katherine Kostereva: Yes, for outbound marketing and inbound marketing as well. Sramana Mitra: Specifically, what marketing strategies worked for you that helped you
By guest authors Irina Patterson and Candice Arnold Irina: Where do you think entrepreneurs could acquire business skills for building and developing their companies? Jim: There are lots of organizations. I’m in the Philadelphia area, and the purpose of many organizations here, universities and incubators that run entrepreneurship courses, is to try to help people
By guest author Tony Scott Creating a Culture of Innovation Tony: Going back to your comment earlier about the cultural differences between an R&D-driven organization and an IT organization, the kinds of people that are needed in those kinds of organizations do have to think pretty differently. So, there’s a big cultural difference for the
By guest author Tony Scott The Challenge of Finding Strong Middle Management Tony: Are you finding it more difficult to attract and retain the kind of people you need? The services GlobalLogic provides clearly require the high end of the skill set compared to outsourced call center services, for example.