SM: How does the car industry see this evolution happening? CR: Well, today there’re a couple approaches. One is that the mobile phone application would work similar to the way that you’re controlling the address book and things like that on your phone. The app’s residing there, you’re just using the controls and speakers in
SM: What percentage of your clients are mobile clients? CR: I would say the mobile phone platforms drive about 60% of our revenue base, 65%. SM: What about media? CR: Media is about 15%. One thing about our company is we only deal with larger media companies. So, it’s a model we’ve perfected over the
SM: OK. Give me some examples of things that can be automated. Let’s say even 40%, 50%, 60% who knows, whatever is needed that can be automated, what is that piece? CR: A lot of it has to do with how you manage the data that’s being transported to the device, whether it’s rich media
SM: So you’re saying that instead of 100% content transformation solution, middleware layer in between, your approach is that 80% has to be automated and 20% custom and that you have solutions for both the 80% automated and the 20% custom? CR: Yes. We provide the design and the services for doing the customization. And