SM: How does a “YouTuber” push somebody else’s video through her channel? JA: Just by liking it. SM: So, whatever video anyone likes gets promoted to that person’s entire channel? JA: Yes. Other people can see what your favorites are and what your likes are. And just like Facebook and other things, when you like
SM: What is the barrier? JA: There are actually two barriers to entry in doing YouTube and doing it well. Number one is you must be creative enough to come up with something that will have an entertainment element to it. It’s not guaranteed that you always have to have that, but the likelihood is
A good marketing campaign is essential to the success of any business. Whether you’re selling a product or a service, if you don’t market it properly, it could go completely unnoticed. Veteran marketer, Jim Ackerman, founder of Ackermania Creative, sat down to talk with me about how he used his skills and experience and the
By guest author Daniel Burrus When President Obama became president, it was widely reported that he used social media and technology to help gain the momentum and the votes he needed. Today, if we look at the republican candidates and their use of social media, we see that each has a lopsided social media strategy
Sramana Mitra: OK, as a follow-on question – this is a good, visceral example to illustrate what you’re talking about. Why has Twitter not been able to monetize along those same lines? It’s similar to Facebook, but Twitter has not succeeded in leveraging the big data/real time element of their infrastructure, why not? Ari Zilka:
By Guest Authors Daniel Burrus and John David Mann Anyone who has kids—or who has been around them for any length of time—knows they are attracted to video games like moths to light. You might be tempted to think these young-uns are using their time idly. In reality, they’re pioneering the future of business training
Sramana Mitra: In my research so far, I have not seen a lot of great offerings in the social media analytics space that do a good job of taking a lot of data. I agree with you that yes, the relationships can easily be struck with the firms that are producing data – the Twitters
Sramana Mitra: Let’s talk about that topic for a second. You’re absolutely right. That is a platform that is going to be very difficult for a startup company to bring to market. What’s happening is that there are several camps that are trying to do that and don’t have a full solution yet. Salesforce.com has