categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Thought Leaders in Mobile and Social: Penny Herscher, CEO of FirstRain (Part 3)
Sramana Mitra: I’m sure social media are creating whole new opportunities for your business. Why don’t we explore that, especially if you have specific customer examples? Penny Herscher: There are two aspects that are social that are really impacting the workflow of the sales and marketing person. The first is, obviously, social media content. Twitter
Thought Leaders in Mobile and Social: Mark McCormick, Senior VP of Customer Experience, Internet Services Group at Wells Fargo (Part 2)
Sramana Mitra: Would you speak a bit more specifically on what your assumptions are in that regard? Are you trying to create a social decision making platform under the Wells Fargo website itself, or are you trying to create conversations or touch points to the conversations that are happening on Facebook and Twitter and so
Thought Leaders in Cloud Computing: Jesse Lipson, Founder and CEO, ShareFile by Citrix (Part 5)
SM: Yes. I think one of the points that you raised earlier was that keeping on top of your email is no longer enough because messages are coming at you from all over the place. Even with Facebook messages, you can have them forwarded to your email, or you can have your LinkedIn messages forwarded.
Thought Leaders in Mobile and Social: Will Overstreet, CEO of Voices Heard Media (Part 5)
SM: You realize that this is tying, to some extent, into a world that came well before you guys and well before social media as the world where automated customer service based on natural language processing and automated email response systems? WO: Yes. It wasn’t a bad idea. It’s how do you provide a high
Thought Leaders in Mobile and Social: Will Overstreet, CEO of Voices Heard Media (Part 4)
SM: How do you charge? What’s the model for companies to work with you? WO: Our products … basically, you can license one product, or you can license all 12. For some of our products, it’s $200 a month, and some of them are in the $2,000 range. We work with those customers usually on
Thought Leaders in Mobile and Social: Will Overstreet, CEO of Voices Heard Media (Part 3)
SM: Interesting. I’d like to ask you some mechanical questions now. Can you talk a bit about Google’s policy for search engine ranking, and how does it take into account these kinds of social media mentions and activities and links and so forth? WO: Ah, you’re going to get me there because I don’t know
Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 7)
SM: That’s exactly why I’m probing. How do you seed it? You have made a very, very clear case of how Orabrush has done a systematic job of creating content, building a channel, episode by episode, and then driving traffic into that channel through PPC advertising and driving subscriptions and so forth. JA: If you
Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 6)
Sramana Mitra: In principle I agree with you. But the point that you’re making is true, assuming that the people who come in through pay-per-click into the YouTube channel subscribe to the channel. If they don’t subscribe to the channel, then you have to bring them back over and over again. Jim Ackerman: Correct. And
