Sramana Mitra: What strikes me also is that Virgin has a good product. The service is its product, and the company is doing a nice job of its core offering, whereas United is not doing a good job with its core offering. As a result, I don’t think it’s easy to turn around a social
Sramana Mitra: This is not an easy problem to solve. It’s not easy to do social customer support, right? Alex Bard: Well, it depends. The way we think about it is – and this is if I was giving advice to an entrepreneur or business – you have to start by listening and understanding that
By guest author and 1M/1M ambassador Javier Hernández After almost three months collaborating with the One Million by One Million initiative, I can proudly say that reaching entrepreneurs and economic development organizations has been both exciting and promising. Not only because many of them were interested in joining our program or becoming our local partners, but because to they all
Sramana Mitra: If I were an app developer, and I wanted to mash up some Dark Knight content and use Dark Knight characters to build an app or game, today, I have to go through a proper licensing process, correct? David Aronchick: Yes. There are variety of things you would need to do. The unfortunate
Sramana Mitra: But Google doesn’t have access to Facebook’s algorithms. So, what Facebook is doing is not what Google or Bing has access to. They can’t use that data to do their optimization. Frank Dale: That’s right with Google. What Google is typically looking at is what’s going on on things like Google+. They’re also
SM: Their starting prices are $1,000 or $2,000 a month. FD: That’s pretty common in that space, and certainly with a company like Marketo or Eloqua, you’re looking at a mid-market enterprise level tool. If I were going to look for something like that, to unify that a little bit, I’m probably going to look
Frank Dale: Let me make sure I’m with on this. When you’re running these contests, are you initially acquiring the leads through the partners? Sramana Mitra: No. We have a registration page on Eventbrite. Because we already have a large footprint plus other partners publicizing the events, people register for the events. Each session we
Sramana Mitra: From a best practice point of view, how often can you trigger this kind of intrusion? You are asking a customer to take time to do something on your behalf. How often can you do that? Frank Dale: That’s a good question. It’s going to depend heavily on the audience and the relationship.