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Cracking the Very Small Business Market: PayCycle CEO Jim Heeger (Part 2)
Posted on Tuesday, Oct 16th
SM: A key issue with small business facing products is how do you reach your customers, give that it is such a fragmented market. What did Intuit do? JH: It was a direct marketing play. Historically, as computers came down from the enterprise level (the IBMs of the world), they went to the mini computer
