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truecommerce
Thought Leaders in E-Commerce: TrueCommerce CEO, Ross Elliott (Part 3)
Sramana Mitra: What are the broad trends that you see in your network? Ross Elliott: The biggest single trend is, we see people beginning to recognize that they need to distribute their product both through traditional channels and through emerging channels. The overwhelming scenario is to go through more than one channel. Oftentimes, you’ll find
Thought Leaders in E-Commerce: TrueCommerce CEO, Ross Elliott (Part 2)
Sramana Mitra: What sectors are you big in? What sectors are adopting your methodology? Ross Elliott: If I showed you the chart, you would say we are very cross-market. If you narrow it down, you’d find that the largest single group of customers on our business are in the industrial business. These are people that
Thought Leaders in E-Commerce: TrueCommerce CEO, Ross Elliott (Part 1)
Very interesting interview on how B2B e-commerce is evolving both disintermediation and empowering of intermediaries to be more effective. Sramana Mitra: Let’s start by introducing our audience to yourself and Unified Commerce. Ross Elliott: I am one of the founders and President of a company called TrueCommerce. We are a hundred-million dollar provider of B2B
