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tray.io
Best of Bootstrapping: Bootstrapped Using Services First from London
If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. Rich Waldron, Co-founder and CEO of Tray.io, was building an authentic tech company from London when we spoke in 2020. While the company could have become a so-called Unicorn by loading up on liquidation preferences, they chose not to do so. Excellent story. Sramana Mitra:
Best of Bootstrapping: Bootstrapped Using Services First, Raised Money Later
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Rich Waldron, Co-founder and CEO of Tray.io, was building an authentic tech company from London when we spoke in 2020. While the company could have become a so-called Unicorn by loading up on liquidation preferences, they chose not to do so. Excellent story. Sramana Mitra: Let’s
Best of Bootstrapping: Bootstrap Using Services First, Raise Money Later
Rich Waldron, CEO of Tray.io, is building an authentic tech company from London. While the company could have become a so-called Unicorn by loading up on liquidation preferences, they have chosen not to do so. Excellent story. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you
Bootstrap First with Services from London, Raise Money Later: Rich Waldron, CEO of Tray.io (Part 7)
Sramana Mitra: What is your funding strategy? We talked about the $2.2 million round. What else have you done since then? Rich Waldron: We’ve raised a total of $109 million now. We raised a $5 million bridge to a Series A. In 2016, we raised our Series A which was $14 million in March of
Bootstrap First with Services from London, Raise Money Later: Rich Waldron, CEO of Tray.io (Part 6)
Sramana Mitra: Talk to me about your go-to market strategy. What has worked? What turned out to be the repeatable customer acquisition strategy? Rich Waldron: For a long time, we were relying on partner referrals. To this day, they still make up a healthy portion of our go-to market. To really stand on your own
Bootstrap First with Services from London, Raise Money Later: Rich Waldron, CEO of Tray.io (Part 5)
Sramana Mitra: By the time you raised money, what did you have? Rich Waldron: We raised a $2.2 million round in December of 2014. That was the first institutional check. Prior to that, we had some capital from the accelerators and we raised a small angel round off the back of that. Sramana Mitra: How
Bootstrap First with Services from London, Raise Money Later: Rich Waldron, CEO of Tray.io (Part 4)
Rich Waldron: Deep down, we weren’t that passionate about solving email. Email wasn’t a thing we had a problem with. We were being pushed to think through how you want to spend the next 20 years of your life. Some of the bad traits from Europe that we’d picked up is pitching ideas that we
Bootstrap First with Services from London, Raise Money Later: Rich Waldron, CEO of Tray.io (Part 3)
Rich Waldron: There was one person who really liked us. The reason was, as a team, there is a clear CTO, a business person, and a product/CEO type. We had an interesting balance of skill sets. We were technically savvy. We were able to produce and build the things that we wanted to. Even if
