Thought Leaders in Big Data: Interview with Prem Uppaluru, Co-Founder, CEO and President of Transera (Part 5)

Sramana Mitra: Are the Hadoop clusters customer-specific? Prem Uppaluru: The database can be shared across multiple tenants. SM: So it is a multi-tenant Hadoop cluster? PU: Absolutely.

Thought Leaders in Big Data: Interview with Prem Uppaluru, Co-Founder, CEO and President of Transera (Part 4)

Sramana Mitra: So you have the ability to do routing at a granular level. Prem Uppaluru: Exactly. This brings me to the next use case, which concerns the largest direct response marketing merchant with multiple ways to attract customers. They are the company behind the [skin care product] vendor Proactiv. They get around two million

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Thought Leaders in Big Data: Interview with Prem Uppaluru, Co-Founder, CEO and President of Transera (Part 3)

Sramana Mitra: So the key value proposition is call routing. Prem Uppaluru: Call routing and matching the callers with the right agents to deliver highest value transactions.

Thought Leaders in Big Data: Interview with Prem Uppaluru, Co-Founder, CEO and President of Transera (Part 2)

Sramana Mitra: It is the call center you are supporting. Prem Uppaluru: That is right. They offer the 1-800 number to their customer, and they have both consumers and business customers. Many of the business customers tend to be continued customers in the sense that they would do business with Office Depot every month.

Thought Leaders in Big Data: Interview with Prem Uppaluru, Co-Founder, CEO and President of Transera (Part 1)

Prem Uppaluru is co-founder, CEO, and president of Transera. The company collects data from numerous contact centers, turns unstructured data into structured data, and drives insights that improve customer satisfaction and engagement and helps predict trends. Prem has more than 25 years of experience in the telecommunications and networking industry. Prior to Transera, he held

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