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Building Your Brand Experience for Hard Times (Part 2)
Posted on Saturday, May 23rd
By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Design the entire experience, not just singular marketing points. Most companies think of branding as what gets your customer in the door. A fancy logo and some nice marketing materials and you’re set. Not quite. Companies who do it best
