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HOT TOPICS
- The Accelerator Conundrum
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- The Future: End of Capitalism
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tom asacker
Blogosphere on Positioning: Tom Asacker
Posted on Saturday, Feb 6th
Tom Asacker sent me a couple of interesting pieces, including The 7 wonders of branding: Look. Branding today can only work through ideas that customers want to connect with. People can neither be hypnotized with media images nor cajoled with flowery prose. You must truly understand their pain, speak their language, and be felt like
