If you have been bootstrapping and think you are ready for investors, you need to learn how investors think. First, please study our free Bootstrapping course and Investor Introductions page. Then start looking for entrepreneur – investor fit. Today I introduce you to Tod Francis. Tod Francis, Managing Director at Shasta Ventures, starts with a discussion on the history
Tod Francis, Managing Director at Shasta Ventures, starts with a discussion on the history of retail, all the way from shoe stores, to departmental stores, and back to specialty retail. This is followed by a similar overview of the history of e-commerce ranging from Amazon’s strategy to how specialty retail is translating into niche e-commerce,
Sramana Mitra: Not all of e-commerce has the mobile characteristic. For example, if I want to do fashion shopping, I am absolutely not interested in doing it on my mobile. I want it on my cinema display. I want to have as much information as possible.
Sramana Mitra: Where in the grand spectrum of possibilities, in which markets, which segments do you see venture-scale brand opportunities in? Tod Francis: I hate to dodge this question, but I think it’s actually hard to sit here and say this category and not that category because it’s about how the entrepreneur sees the execution
Sramana Mitra: One of the things that I’d like to point out is we work with people at a very early stage. It’s not always viable to start with your own product. This is where the parallel with the department retail business comes in. If you look at the P&L’s of department stores like Macy’s
Responding to a popular request, we are now sharing transcripts of our investor podcast interviews in this new series. The following interview with Tod Francis was recorded in September 2014. Tod Francis, Managing Director at Shasta Ventures, starts with a discussion on the history of retail, all the way from shoe stores, to departmental stores, and back
Last fall, we had three VCs participate in our 1M/1M roundtables to discuss their Web 3.0 and e-Commerce investment thesis. These interviews cover as well as build upon the themes discussed in my two recent books, Billion Dollar Unicorns and From E-Commerce to Web 3.0. If you are looking to build a Unicorn company in