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Best of Bootstrapping: Bootstrapped an Online Education Company

Posted on Tuesday, May 14th

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page.  Tod Browndorf, CEO of Coggno, has built an interesting online education company focused on specific niche course types. Read on to learn more from our conversation in 2016. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where

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Best of Bootstrapping: Bootstrapping an Education Company

Posted on Friday, Jan 15th

If you haven’t already, please study my free Bootstrapping course.  Tod Browndorf, CEO of Coggno, has built an interesting online education company focused on specific niche course types. Read on to learn more. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in

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Bootstrapping an Education Company: Tod Browndorf, CEO of Coggno (Part 5)

Posted on Sunday, Feb 21st

Sramana Mitra: Who pays you? Tod Browndorf: When we sell a course, we retain a percentage of revenue. Sramana Mitra: I got it. Tod Browndorf: Let me go back to the HIPAA example. That was created by a company called Teach Privacy. Teach Privacy is an expert in HIPAA compliance. We had a customer who

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Bootstrapping an Education Company: Tod Browndorf, CEO of Coggno (Part 4)

Posted on Saturday, Feb 20th

Sramana Mitra: So you’re a B2B platform software company. Tod Browndorf: Correct. We just delivered 600 HIPAA compliance courses. Then we give them an interface where they can then distribute it within their organization. We didn’t create the course. We’re the distributors of the course. Our software is able to report who did what, when

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Bootstrapping an Education Company: Tod Browndorf, CEO of Coggno (Part 3)

Posted on Friday, Feb 19th

Sramana Mitra: Let’s talk a little bit about the specifics. How long was the period where you worked with personal savings and what kind of numbers are we talking? How much of your personal savings did you have to put in to get it to some level? Tod Browndorf: Probably two years and about $100,000.

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Bootstrapping an Education Company: Tod Browndorf, CEO of Coggno (Part 2)

Posted on Thursday, Feb 18th

Tod Browndorf: I ended up moving back to California. I went into a consulting business with a friend of mine. He was basically in high-end contingent workforce business. This is in the late 90s. We placed all sorts of different types of contingent folks inside companies. As a result, we placed instructional designers into companies that were looking

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Bootstrapping an Education Company: Tod Browndorf, CEO of Coggno (Part 1)

Posted on Wednesday, Feb 17th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Tod has built an interesting online education company focused on specific niche course types. Read on to learn more. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in what kind of background?

Read Full Article »