Thought Leaders in E-Commerce: Tipser CEO Marcus Jacobsson (Part 3)

Sramana Mitra: I’m just stunned at how poorly monetized some of these media companies are. They’re sitting on the gold, but they’re unable to do anything with the gold.  Marcus Jacobsson: That’s our mission. Sramana Mitra: Where do you see open opportunities in this space?

Thought Leaders in E-Commerce: Tipser CEO Marcus Jacobsson (Part 2)

Sramana Mitra: What are the numbers? Typically, affiliate fees tend to be 10% to 25%. And how do you split between the media company? Marcus Jacobsson: Our average commission is more than double the average affiliate commissions. The reason for that is we move the power from the merchants to the media. It’s the media

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Thought Leaders in E-Commerce: Tipser CEO Marcus Jacobsson (Part 1)

Tipser is a Swedish company that is turning affiliate marketing on its head! Super interesting conversation. Sramana Mitra: Let’s start by introducing our audience to yourself as well as Tipser.