If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Prequel Co-founder CEO Timur Khabirov has bootstrapped a digital app to $3M a month. Read on to learn how. Sramana Mitra: Let’s start at the very beginning of your journey. Where were you born and raised? What kind of background? Timur Khabirov: I was born in
Sramana Mitra: What are some examples of non-paid customer acquisition? Timur Khabirov: Some celebrity who makes their own content. Let’s talk about viral effect. The first one was BTS. I didn’t know about this band before, but they started using Prequel. When I woke up, we were on the top. The BTS group used Prequel
Sramana Mitra: Talk to me about influencer marketing. What did you do? Timur Khabirov: Influencer marketing is a bit complicated. If you’re doing user acquisition, it’s a clear traffic. You understand your consumers. You understand the conversion rate. With influencer marketing, it’s not that easy to manage this. Sramana Mitra: But it’s worthwhile in your
Sramana Mitra: Explain, step by step, how you brought this product to market? Timur Khabirov: You need to understand what the market needs. We have social media platforms. What do they need? First and foremost, it has to be a time saver. Then, it has to be easy. Sramana Mitra: Are we talking about a
Timur has bootstrapped a digital app to $3M a month. Read on to learn how. Sramana Mitra: Let’s start at the very beginning of your journey. Where were you born and raised? What kind of background?