Ander Michelena: In 2012, Ticketbis was growing strongly and very fast with very good margin. The other business was growing but it was something that was stopping us from concentrating on one thing. We decided to close it. The learning we got out of that is if something is working very well, don’t try to do
Sramana Mitra: So people were just finding you through organic Google search basically. Ander Michelena: Yes, we were using SEM, SEO, and affiliates to get traffic. That was what it was. Before we launched in other countries, we were only based in Spain. With that million euros, we created the website and made it compatible
Sramana Mitra: The numbers you are quoting are amazing. Even in India, you cannot get a great engineer for $25,000. Ander Michelena: You can get very good talent at a cheaper rate. That is one of our main competitive advantages. We are almost more than 300 people in the company at this point. Most of
Sramana Mitra: Let’s step back. What I’m trying to trace here is more of a case study of the entrepreneur’s journey. What was the first thing that you did when you launched the company? It sounds like you were able to convince investors. What kind of investors were these? Ander Michelena: The good thing about
Spain’s economy has been devastated, and it is really up to entrepreneurs to build it back to health. Anders Michelena is doing his part. Sramana Mitra: Let’s start at the very beginning of your personal story. Where are you from? Where were you born, raised, and in what kind of circumstances? Ander Michelena: I was